Competitive items serving the point market
The main brands which can be competing with Frigidaire in the washer category as a whole happen to be Whirlpool, Standard Electric, Maytag and Amana with Frigidaire holding several. 9% in the market share. General Electric, Maytag and Amana are all going to introduce several version of the horizontal axis washing machine. The Maytag machine will be by a much bigger price point of $1200 - $1300 or $799 - $1300. The front-loading or perhaps non-vertical axis machines will be the major competition to the Frigidaire.
The target market was identified as family members followed by one females and then by single males. The sales of this brand were the highest in the East North Central area of the country accompanied by the South Atlantic section of the U. H. Identifying determinant attributes
The major features and advantages of the Frigidaire front-loading cleaner are that it is much gentler on garments than a up and down axis equipment, it is a main water-saving unit and this decreases energy consumption. The Frigidaire equipment is at the lowest price point out there for a front-loading machine. The key positioning details for the appliance are the environmental safety with the product and ability to clean clothes more gently than other machines with no pulling or stretching. Collecting data about customer belief
The info collected during focus groups, surveys and trial works showed that many consumers had been interested in energy saving appliances. Consumers also utilized water keeping devices in their homes. This kind of showed Frigidaire that there was an interested target market intended for the product. Focus groups likewise showed that numerous consumers presumed that a $700 price point was too high and found more affinity for a equipment at a $599 price. Analyzing the existing positions of competitive items
The major manufacturer recognition pertaining to consumers inside the washer machine category lies with other companies. Brands like Maytag, Whirlpool and General Electric power...